This paper aims to investigate the notion of “hyperreality”, introduced by Eco in the account of his journey across America in 1975 and taken up by Baudrillard a few years later as the guiding concept of the contemporary, an issue representing one of the key grammars for the historical understanding of the transition from pop (the art of consumption) to postmodern (the consumption of art) where the falsification of artistic content is shifted into the average criterion of aesthetic pleasure.
Pop Goes Hyperreal / A. Mecacci. - In: KRITIKOS. - ISSN 1552-5112. - ELETTRONICO. - 20:(2023), pp. 0-0.
Pop Goes Hyperreal
A. Mecacci
2023
Abstract
This paper aims to investigate the notion of “hyperreality”, introduced by Eco in the account of his journey across America in 1975 and taken up by Baudrillard a few years later as the guiding concept of the contemporary, an issue representing one of the key grammars for the historical understanding of the transition from pop (the art of consumption) to postmodern (the consumption of art) where the falsification of artistic content is shifted into the average criterion of aesthetic pleasure.
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