THE LINK BETWEEN PROBLEMATIC INSTAGRAM USE AND BODY-IMAGE INVESTMENT DIMENSIONS: THE MEDIATING ROLE OF SOCIAL COMPARISON ON INSTAGRAM AND THE NEED TO CONCEAL BODY FLAWS

Objective: The negative effects of Problematic Instagram Use (PIU) on self-evaluations of one’s appearance (i.e., body-image satisfaction-dissatisfaction) are well-known, whereas less explored is its role on body-image investment dimensions. By adopting the Social Comparison and the Self-discrepancies theories as the framework, the present study hypothesized that PIU negatively affects body investment and appearance management behaviours through the serial mediating role of actual appearance comparison on Instagram (IG) and the need to conceal body flaws. Gender, age and trait appearance comparison were controlled for. Method: A convenience sample of 323 participants (F = 70.3%; Mage = 28.92 + 10.96) was recruited, and well-known self-report measures were administered online. Results: The structural model produced good fit indices [χ2/df = 2.36, RMSEA = 0.065 (0.053-0.077), CFI = 0.962, SRMR = 0.038], and the variables accounted for 79% and 32% of the variance in body investment and appearance management behaviours, respectively. PIU was associated with body investment both directly and indirectly, whereas it affected appearance management behaviours only via appearance comparison on Ig. The tested alternative model has a poorer fit than the hypothesized model, and the former fitted significantly worse than the proposed one. Conclusions: The present study represents a step toward a better understanding of the psychological mechanisms underlying the link between PIU and body image investment dimensions.