Conformism, distinction and heterogeneity in an agent-based model of fads

We examine the dependence of the cyclical fluctuations of demand on specific behavioral attitudes of heterogeneous agents. Starting from a modified version of the model of Tassier (Complexity 9(5):51-61, 2004), we use simulations to explore consumption dynamics and market shares when agents are inclined both to conformism and distinction, two necessary conditions for fashion in Simmel (Am j Sociol 62(6): 541–558, 1957). Our results challenge the view stating that conspicuous consumption is typical only of a wealthy class and of some positional goods, since we make no assumptions about features of the goods or income distribution.