Digital art direction and sustainable communication for fashion in Italy: A literature review.

The contribution explores the digital dimension of art direction for fashion in Italy, with the aim of understanding how the identity concepts of Made in Italy intertwine and reconfigure with the double transition. Thanks to an in-depth literature review, it will be investigated which technologies can concretely operate in the fashion context in favour of digital sustainability. The aim of this analysis is to take an initial stock of the state of the art through the analysis and review of publications and paper positions. It will review the most recent scientific analyses conducted about art direction, digital, VR, AR and A.I. with a focus on fashion. This contribution represents an important starting point for the development of new research in this field.