The Snøhetta multiscale design method

Snøhetta is one of the highest mountains in Scandinavia, and its name and stylised profile also identify the biggest Norwegian design studio, which has been at the top of a range of categories in world rankings in the sector for some time. Today, this company has over 270 employees distributed across seven branches in Europe, America, Asia and Oceania, and promotes an interdisciplinary and collaborative approach to design that encourages complex, sustainable, multiscale creations in the sectors of architecture, landscape design, interior design, and graphic and product design. Such projects, along with the work processes they originate from, are taken into consideration by the author in the development of this paper, in a critical analysis made possible by a long, direct research relationship, in order to recreate the profile of a big contemporary design firm for which, if the classifications of branding or the creative industry are to be used, it must be done with quite unique meanings.