Co-Designing Fashion with AI in the Phygital Scenario

For several years, the fashion industry has been grappling with an exponential technological and digital transformation, revolutionising the way ideas are conceived, designed, produced, communicated and sold. Artificial intelligence, integrated in fashion design, gives rise to new scenarios and acts of cultural and social construction in which human creativity and technology merge into new co-creative and collaborative approaches. Through the analysis of two significant case studies, Robbie Barrat and Anna Yang, this contribution aims to investigate the methodologies and practices through which this emerging phenomenon modifies the fashion design process and the skills of the professionals involved. The analysis provides insight into the ways in which archives can be transformed into datasets and the process of human-technology collaboration in fashion design.