Ai confini della realtà: il neuromarketing applicato al metaverso o delle nuove prospettive dello N&M

The article delves into the intersection of neuromarketing and the metaverse, exploring the evolving landscape of contemporary markets characterized by technological advancements. The analysis navigates through the roles played by neuromarketing, the metaverse, digital pltaforms, and emerging consumer protection needs. It investigates the operational areas of neuromarketing and its key factual characteristics, shedding light on how these practices influence consumer behavior. Furthermore, the article examines the metaverse and cyberspace, and their impact on the perception of legal institutions. It discusses the technological developments in neuromarketingg and the metaverse, highlighting the emerging regulatory requirements necessitated by these advancements. The interplay between neuromarketing and the metaverse is scrutinized in terms of data protection and unfair commercial practices, emphasizing the implications for consumer rights and business ethics. In conclusion, the article provides prospective assessments and synthesis on the implications of Neuromarketing and the Metaverse, offering insights into the evolving legal landscape and the challenges posed by these innovative technologies.