Digital Landscape of Fashion Communication Applying Speculative Design to the Educational Environment

Fashion design is evolving beyond physical garments to express fashion imagery through digital channels. By analysing two case studies, the paper examines how speculative game design can enable fashion to tackle critical issues, propose alternative future scenarios, and influence design decisions to shape tomorrow's realities. Speculative approaches challenge possible futures and advocate for ethical, responsible design through innovative languages, fostering ethical and sustainable practices, positioning designers to address the multifaceted challenges of contemporary fashion. This paper argues that the combination of gamification and speculative design can challenge the current status quo and create opportunities for new paradigms. The following section explores how speculative perspectives can help envision alternative futures and pave the way for transformative changes in the fashion industry. Both the fashion and gaming industries are not just reflecting the world as it is but actively reimagining how it could be. Through the lens of gamification, the paper highlights how new educational methods and speculative thinking can redefine fashion, making it more adaptable and forward-thinking in addressing global challenges.