The paper backlash of Italian news. Strategies of integration and differentiation of digital and paper channels as an adaptation to the news ecosystem

This article investigates a trend toward integration between print and digital forms of information that is detectable in specific segments of the Italian news industry. This tendency might be connected to the news groups’ acknowledgement of the limits of a digital-only approach. This results in strategies of integration and differentiation of digital and print news that we observe through the analysis of four news outlets, «The Post Internazionale», «Domani», «Scomodo» and «Dinamopress». The focus is on how production routines, business models, conceptions of audiences, and relations with platforms of a news outlet have to be adapted to contemporary information ecosystem.