Re-Shaping Fashion in Italy. Circular systems, phygital scenarios, and informal education

The paper examines the transformations occurring within the Italian fashion system in the context of the twin digital and ecological transition. It explores emerging trajectories aimed at regenerating a struggling sector and rethinking Made in Italy as a dynamic and adaptive system. The research adopts a qualitative mixed-method approach, combining territorial mapping with stakeholder interviews. Three main trajectories are investigated: circular systems, which integrate practices of recycling and industrial symbiosis; phygital scenarios, where the encounter between craftsmanship and digital technologies redefines design and production processes; and informal education, which bridges learning and manufacturing contexts. The analysis of the case studies shows how these trajectories foster structural innovation, new skills, and forms of distributed knowledge. Together, they contribute to decent work and sustainable growth in line with the UN 2030 Agenda, positioning Made in Italy as an interdisciplinary laboratory for sustainable development.