Le sfilate di moda tra effimero e sostenibile: pratiche e prospettive progettuali

The article analyses the role of design in the transition towards more sustainable fashion shows, reducing the impact of events that are traditionally ephemeral but highly resource-intensive. Through emblematic case studies, three emerging approaches are explored: the setting of shows in natural contexts, the use of waste materials and the application of eco-design principles. The investigation highlights the need for cultural and design evolution towards more conscious practices, stimulated by regulations, public pressure and initiatives by brands and manufacturers. Fashion shows thus become an experimental laboratory for a more responsible future in fashion.