ETHICAL CHALLENGES IN THE EVOLUTION OF ARTIFICIAL INTELLIGENCE AND FASHION A PROSPECTIVE ANALYSIS

The evolution of artificial intelligence (AI) is radically transforming various sectors, including the field of fashion, traditionally guided by human creativity and sensitivity. A crucial aspect of this transformation is the use of large datasets, which also presents significant challenges, particular- ly regarding data privacy and security, as discussed by Zheng et al. (2020). The first section opens with a discussion on ethical challenges related to the use of large datasets, addressing issues such as data bias and the need for increased transparency and explainability of decisions made by AI. The second section shifts focus to the analysis of European AI regulations and the impact of legislative acts on AI regulation in the fashion industry. This leads to a discussion of two contrasting perspectives in the third section: the risks associated with uncontrolledvAI growth and the opportunities offered byvharmonization between humans and AI. Finally,vthe relationship between technological develop-vment, regulatory policies, consumer trends, andvsocial values will be explored to better understandvhow these aspects influence the evolution of AI invthe world of fashion.