Artificial Intelligence (AI) has reshaped consumer contracts by enabling automated drafting, personalization, and enforcement at scale, with limited human intervention. While this increases efficiency, it also introduces risks, including bias, opacity, privacy violations, and power asymmetries. This article offers a comparative legal analysis of regulatory responses and case studies, focusing on the EU AI Act and contrasting it with approaches in the US, Canada, Brazil, and emerging frameworks in Asia-Pacific. The paper also highlights best practices and regulatory interventions, from mandatory human oversight to third-parties audits, to support a harmonized global governance.
Regulating AI-Powered consumer contracts: risks, remedies, and global legal responses / ETTORE MARIA LOMBARDI. - In: EUROPEAN JOURNAL OF PRIVACY LAW & TECHNOLOGIES. - ISSN 2704-8012. - ELETTRONICO. - (2026), pp. 1-42.
Regulating AI-Powered consumer contracts: risks, remedies, and global legal responses
ETTORE MARIA LOMBARDI
2026
Abstract
Artificial Intelligence (AI) has reshaped consumer contracts by enabling automated drafting, personalization, and enforcement at scale, with limited human intervention. While this increases efficiency, it also introduces risks, including bias, opacity, privacy violations, and power asymmetries. This article offers a comparative legal analysis of regulatory responses and case studies, focusing on the EU AI Act and contrasting it with approaches in the US, Canada, Brazil, and emerging frameworks in Asia-Pacific. The paper also highlights best practices and regulatory interventions, from mandatory human oversight to third-parties audits, to support a harmonized global governance.| File | Dimensione | Formato | |
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