Video information processing and retrieval is a key aspect of future multimedia technologies and applications. Commercial videos encode several planes of expression through a rich and dense use of colors, editing effects, viewpoints and rhythms, which are exploited together to attract potential purchasers. Databases of commercials can be accessed in order to analyze how a commercial has been developed, retrieve commercials similar to an example, catalog commercials according to the kind of message conveyed to the user. In this paper, we present a system allowing the retrieval of commercial streams based on their salient semantics. Semantics is regarded from the semiotics perspective: collections of signs and semantic features like colors, editing effects, motion, etc. are used as basic blocks with which the meaning of a commercial is constructed. In our system, it is possible to retrieve commercials according to both the meaning they convey and to their similarity to examples.

Retrieval of Commercials by Semantic Content: The Semiotic Perspective / C. COLOMBO; A. DEL BIMBO; P. PALA. - In: MULTIMEDIA TOOLS AND APPLICATIONS. - ISSN 1380-7501. - STAMPA. - 13:(2001), pp. 93-118. [10.1023/A:1009681324605]

Retrieval of Commercials by Semantic Content: The Semiotic Perspective.

COLOMBO, CARLO;DEL BIMBO, ALBERTO;PALA, PIETRO
2001

Abstract

Video information processing and retrieval is a key aspect of future multimedia technologies and applications. Commercial videos encode several planes of expression through a rich and dense use of colors, editing effects, viewpoints and rhythms, which are exploited together to attract potential purchasers. Databases of commercials can be accessed in order to analyze how a commercial has been developed, retrieve commercials similar to an example, catalog commercials according to the kind of message conveyed to the user. In this paper, we present a system allowing the retrieval of commercial streams based on their salient semantics. Semantics is regarded from the semiotics perspective: collections of signs and semantic features like colors, editing effects, motion, etc. are used as basic blocks with which the meaning of a commercial is constructed. In our system, it is possible to retrieve commercials according to both the meaning they convey and to their similarity to examples.
2001
13
93
118
C. COLOMBO; A. DEL BIMBO; P. PALA
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/218702
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