Strategic Brand Management in Italian Fashion Companies: A Consistent Brand Identity Development and Communication Model / S.Rabino; C.Simoni; L.Zanni. - STAMPA. - (2005), pp. 1-10. ( International Academy of Business and Public Administration Disciplines (IABPAD) Conference New Orleans, US 06-09/01/2005).
Strategic Brand Management in Italian Fashion Companies: A Consistent Brand Identity Development and Communication Model
SIMONI, CHRISTIAN;
2005
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