In this paper we propose a theoretical framework to help manufacturing companies devise their product-service strategy. The paper is organized as follows: in the introduction, we define what product-services are, and we illustrate why manufacturing companies supplement their product offerings with services; in section 2 we present the logics that can drive both the consumption and the provision of product and services; in section 3 we present the benefits that is possible to produce for customers by means of product-services; in section 4, we identify four typical customer approaches to product-services; for each of them, in section 5 and 6 we illustrate, respectively, the business logic that the provider should adopt and the product-service strategy that it should implement; finally, in section 7 we draw some conclusions and we illustrate the future research steps.

A theoretical framework for developing product-service strategies / F.Visintin; M.Rapaccini. - ELETTRONICO. - (2009), pp. 151-151. ((Intervento presentato al convegno POMS 2009 conference tenutosi a Orlando, Florida nel May 1-4.

A theoretical framework for developing product-service strategies

VISINTIN, FILIPPO;RAPACCINI, MARIO
2009

Abstract

In this paper we propose a theoretical framework to help manufacturing companies devise their product-service strategy. The paper is organized as follows: in the introduction, we define what product-services are, and we illustrate why manufacturing companies supplement their product offerings with services; in section 2 we present the logics that can drive both the consumption and the provision of product and services; in section 3 we present the benefits that is possible to produce for customers by means of product-services; in section 4, we identify four typical customer approaches to product-services; for each of them, in section 5 and 6 we illustrate, respectively, the business logic that the provider should adopt and the product-service strategy that it should implement; finally, in section 7 we draw some conclusions and we illustrate the future research steps.
Proceedings of the 19th International POMS 19th Annual Conference
POMS 2009 conference
Orlando, Florida
May 1-4
F.Visintin; M.Rapaccini
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2158/358703
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