This research aims to update the factors influencing consumer purchase of luxury goods. More specifically we consider the combined effects of brand and country-of-origin on the purchase decision. We used a questionnaire administered on-line in 7 countries (China, France, India, Italy, Japan, Russia, USA) to a total sample of 1,103 respondents.

DOES THE COUNTRY OF ORIGIN OF BRANDS STILL HELP TO SELL LUXURY PRODUCTS IN THE WORLD? AN INTERNATIONAL RESEARCH INVESTIGATION ON CONSUMERS IN 7 COUNTRIES / B.Godey;D.Pederzoli;G.Aiello;R.Donvito;P.Chan;H.Oh; R.Singh;I.I.Skorobogatykh;J.Tsuchiya;B.Weitz. - ELETTRONICO. - (2010), pp. 1-5. (Intervento presentato al convegno Marketing in a Turbulent Environment tenutosi a Tokio - Giappone nel 9-11 settembre 2010).

DOES THE COUNTRY OF ORIGIN OF BRANDS STILL HELP TO SELL LUXURY PRODUCTS IN THE WORLD? AN INTERNATIONAL RESEARCH INVESTIGATION ON CONSUMERS IN 7 COUNTRIES.

AIELLO, GAETANO;DONVITO, RAFFAELE;
2010

Abstract

This research aims to update the factors influencing consumer purchase of luxury goods. More specifically we consider the combined effects of brand and country-of-origin on the purchase decision. We used a questionnaire administered on-line in 7 countries (China, France, India, Italy, Japan, Russia, USA) to a total sample of 1,103 respondents.
2010
Proceeding of 2010 Global Marketing Conference at Tokyo: Marketing in a Turbulent Environment
Marketing in a Turbulent Environment
Tokio - Giappone
9-11 settembre 2010
B.Godey;D.Pederzoli;G.Aiello;R.Donvito;P.Chan;H.Oh; R.Singh;I.I.Skorobogatykh;J.Tsuchiya;B.Weitz
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/593390
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