This research aims to update the factors influencing consumer purchase of luxury goods. More specifically we consider the combined effects of brand and country-of-origin on the purchase decision. We used a questionnaire administered on-line in 7 countries (China, France, India, Italy, Japan, Russia, USA) to a total sample of 1,103 respondents.
DOES THE COUNTRY OF ORIGIN OF BRANDS STILL HELP TO SELL LUXURY PRODUCTS IN THE WORLD? AN INTERNATIONAL RESEARCH INVESTIGATION ON CONSUMERS IN 7 COUNTRIES / B.Godey;D.Pederzoli;G.Aiello;R.Donvito;P.Chan;H.Oh; R.Singh;I.I.Skorobogatykh;J.Tsuchiya;B.Weitz. - ELETTRONICO. - (2010), pp. 1-5. (Intervento presentato al convegno Marketing in a Turbulent Environment tenutosi a Tokio - Giappone nel 9-11 settembre 2010).
DOES THE COUNTRY OF ORIGIN OF BRANDS STILL HELP TO SELL LUXURY PRODUCTS IN THE WORLD? AN INTERNATIONAL RESEARCH INVESTIGATION ON CONSUMERS IN 7 COUNTRIES.
AIELLO, GAETANO;DONVITO, RAFFAELE;
2010
Abstract
This research aims to update the factors influencing consumer purchase of luxury goods. More specifically we consider the combined effects of brand and country-of-origin on the purchase decision. We used a questionnaire administered on-line in 7 countries (China, France, India, Italy, Japan, Russia, USA) to a total sample of 1,103 respondents.
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