This paper aims to contribute to the discussion about the delivery of integrated solutions in the capital goods industry. The paper is based on an in-depth case study and presents a solution delivery framework that can help companies in the professional printing industry devise, deliver and price integrated solutions. The case of Océ suggests that succeeding as a solution provider requires developing the capability to provide highly customised service logic-based solutions while retaining the capability to provide, efficiently, standardised goods logic-based solutions. Hence, it suggests that adopting different delivery approaches to address customers with different types of needs can help achieve such a capability.
Providing Integrated Solutions in the Professional Printing Industry: The Case of Océ / F. Visintin. - In: COMPUTERS IN INDUSTRY. - ISSN 0166-3615. - STAMPA. - 63:(2012), pp. 379-388. [10.1016/j.compind.2012.02.010]
Providing Integrated Solutions in the Professional Printing Industry: The Case of Océ
VISINTIN, FILIPPO
2012
Abstract
This paper aims to contribute to the discussion about the delivery of integrated solutions in the capital goods industry. The paper is based on an in-depth case study and presents a solution delivery framework that can help companies in the professional printing industry devise, deliver and price integrated solutions. The case of Océ suggests that succeeding as a solution provider requires developing the capability to provide highly customised service logic-based solutions while retaining the capability to provide, efficiently, standardised goods logic-based solutions. Hence, it suggests that adopting different delivery approaches to address customers with different types of needs can help achieve such a capability.File | Dimensione | Formato | |
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