Museum Outside the Museum. Real Environment Storytelling. A case study: 150DIGIT – Italy of schools

The Italian museums’ main concerns are the number of visitors in decline and the exclusion of many interesting museums from the main stream of visitors. The user models museums usually propose appear to be weak as engines of social discourse. A new communication strategy (according to the “generative” communication model, visit www.comunicazionegenerativa.org) could engage visitors in a process of deconstruction/reconstruction of knowledge, creating dinamic and mobile communities. Inside and outside the space-time of the museums. Using knowledge in a very personal way we generate new knowledge. From this specific point of view we believe it is essential to rethink the environment of use: proposing new fruition models (to deconstruct and to reconstruct knowledge); redesigning the visit space and time in a way to extend the physical spaces of the museums to social areas in the territory. 150DIGIT experiments the possibilities offered by digital technology: from digital writing environments to Augmented Reality applications.