Retrieval of commercials by video semantics

Videos convey information through several planes of communication, encompassing what is represented in the images how the images are linked together and how the subject is imaged. This feature is stressed in commercials where colors, editing effects, rhythms, and object motion are exploited to influence human purchasing habits. In this paper, based on researches in the marketing field, a link is formalized between low level features of a commercial video and feelings that the video would inspire in the observer. This link is used to define high level indices capturing the main semantics of the video. These indices are embedded in a video retrieval system to support access to a database of video based on their semantics.