This paper argues the relationship between modularity and product innovation. The work is based on the assumption that in order to become an innovation, a novel product has to be successfully diffused into the marketplace. Modularity can give rise to a series of parameters related to commercial success; however, there is not a well-defined relationship between modularity and product innovativeness. The aim of the paper is to analyse the logic of the most acknowledged modularization methods in-order to understand how they can really influence product success, and then, part of product innovativeness.
Modularization vs. Innovation / L. Fiorineschi; P. Rissone; F. Rotini. - In: INTERNATIONAL JOURNAL OF INNOVATION SCIENCE. - ISSN 1757-2223. - ELETTRONICO. - 6:(2014), pp. 29-42. [10.1260/1757-2223.6.1.29]
Modularization vs. Innovation
FIORINESCHI, LORENZO;RISSONE, PAOLO;ROTINI, FEDERICO
2014
Abstract
This paper argues the relationship between modularity and product innovation. The work is based on the assumption that in order to become an innovation, a novel product has to be successfully diffused into the marketplace. Modularity can give rise to a series of parameters related to commercial success; however, there is not a well-defined relationship between modularity and product innovativeness. The aim of the paper is to analyse the logic of the most acknowledged modularization methods in-order to understand how they can really influence product success, and then, part of product innovativeness.File | Dimensione | Formato | |
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