GI and Presidio Slow Food® products are formally and legally very different from each other although both aim at promoting quality specialties in (above all) rural areas. This explains the penury of studies devoted to a joint analysis of both labelling schemes. Nonetheless, recent studies show that a potential conflict between the front of GI and Slow Food supporters could arise in the future. To test the plausibility of such a scenario we show the findings of several interviews conducted with GI-consortia representatives and Slow Food members in both Italy and Germany. The results detect the existence of ideological differences among the two labelling schemes. However, no immediate risk of conflict emerges neither in Germany nor in Italy. What’s more, the detected ideological differences seem to converge into a common culinary niche strategy based on seven differentiation dimensions
The marketing of typical products: How do Slow Food members and GI producers perceive each other? / Corvo P.; Sidali K.L.; Scaramuzzi S.. - STAMPA. - (2013), pp. 319-320. (Intervento presentato al convegno Rural resilience and vulnerability: The rural as locus of solidarity and conflict in times of crisis tenutosi a Firenze nel 29 July - 1 August).
The marketing of typical products: How do Slow Food members and GI producers perceive each other?
SCARAMUZZI, SILVIA
2013
Abstract
GI and Presidio Slow Food® products are formally and legally very different from each other although both aim at promoting quality specialties in (above all) rural areas. This explains the penury of studies devoted to a joint analysis of both labelling schemes. Nonetheless, recent studies show that a potential conflict between the front of GI and Slow Food supporters could arise in the future. To test the plausibility of such a scenario we show the findings of several interviews conducted with GI-consortia representatives and Slow Food members in both Italy and Germany. The results detect the existence of ideological differences among the two labelling schemes. However, no immediate risk of conflict emerges neither in Germany nor in Italy. What’s more, the detected ideological differences seem to converge into a common culinary niche strategy based on seven differentiation dimensionsI documenti in FLORE sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.