The authors' research was carried out with the aim of analyzing perception of luxury and luxury brands among an international sample of consumers

A cross-cultural exploratory content analysis of the perception of luxury from six countries / B. Godey; D. Pederzoli; G. Aiello; R. Donvito; K-P. Wiedmann; N. Hennigs. - In: THE JOURNAL OF PRODUCT & BRAND MANAGEMENT. - ISSN 1061-0421. - STAMPA. - 22:(2013), pp. 229-237. [10.1108/JPBM-02-2013-0254]

A cross-cultural exploratory content analysis of the perception of luxury from six countries

AIELLO, GAETANO;DONVITO, RAFFAELE;
2013

Abstract

The authors' research was carried out with the aim of analyzing perception of luxury and luxury brands among an international sample of consumers
2013
22
229
237
B. Godey; D. Pederzoli; G. Aiello; R. Donvito; K-P. Wiedmann; N. Hennigs
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/957797
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