The authors' research was carried out with the aim of analyzing perception of luxury and luxury brands among an international sample of consumers
A cross-cultural exploratory content analysis of the perception of luxury from six countries / B. Godey; D. Pederzoli; G. Aiello; R. Donvito; K-P. Wiedmann; N. Hennigs. - In: THE JOURNAL OF PRODUCT & BRAND MANAGEMENT. - ISSN 1061-0421. - STAMPA. - 22:(2013), pp. 229-237. [10.1108/JPBM-02-2013-0254]
A cross-cultural exploratory content analysis of the perception of luxury from six countries
AIELLO, GAETANO;DONVITO, RAFFAELE;
2013
Abstract
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