This research aims to extend the analysis of the factors influencing consumer purchase of luxury goods. The effects of brand and country of origin (CoO) on the purchase decision are specifically considered.
Modeling links between the decision-making process and luxury brand attachment: An international comparison / B. Godey; D. Pederzoli; G. Aiello; R. Donvito; P. Chan; J. Tsuchiya; I. Ivanovna Skorobogatykh; B. Weitz; H. Oh; R. Singh. - In: JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE. - ISSN 2163-9159. - STAMPA. - 23:(2013), pp. 361-378. [10.1080/21639159.2013.818283]
Modeling links between the decision-making process and luxury brand attachment: An international comparison
AIELLO, GAETANO;DONVITO, RAFFAELE;
2013
Abstract
This research aims to extend the analysis of the factors influencing consumer purchase of luxury goods. The effects of brand and country of origin (CoO) on the purchase decision are specifically considered.
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