This empirical article presents the results of a cross-cultural analysis of the perception of luxury
A cross-cultural analysis of the perception of luxury / B. Godey, D. Pederzoli, G. Aiello, R. Donvito, B. K-P. Wiedmann, N. Hennings. - ELETTRONICO. - (2014), pp. 1-26. (The Monaco Symposium on Luxury “Luxury Marketing: From Tradition to Innovation Monaco April 10-11 2014).
A cross-cultural analysis of the perception of luxury
AIELLO, GAETANO;DONVITO, RAFFAELE;
2014
Abstract
This empirical article presents the results of a cross-cultural analysis of the perception of luxury
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