The paper presents empirical findings from an International Research about Consumer, Brand And Store Personality Congruence in Luxury Sector

Are You Like Me? I Will Be Attached To You. Empirical Findings From An International Research About Consumer, Brand And Store Personality Congruence In Luxury Sector / R. Donvito; G. Aiello; B. Godey; D. Pederzoli; K-P. Wiedmann; N. Hennings; C. Klarmann; P. Chan; C. Halliburton; J. Tsuchiya; T. Koyama; I.I. Skorobogatykh; B. Weitz; H. Oh; M. Ewing; J. Newton; Y. Lee; L. Fei; C. Rong Chen. - STAMPA. - (2016), pp. 295-304. (Intervento presentato al convegno The 16th Biennial AMS World Marketing Congress tenutosi a Melbourne nel July 17-20, 2013).

Are You Like Me? I Will Be Attached To You. Empirical Findings From An International Research About Consumer, Brand And Store Personality Congruence In Luxury Sector

DONVITO, RAFFAELE;AIELLO, GAETANO;
2016

Abstract

The paper presents empirical findings from an International Research about Consumer, Brand And Store Personality Congruence in Luxury Sector
2016
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings
The 16th Biennial AMS World Marketing Congress
Melbourne
July 17-20, 2013
R. Donvito; G. Aiello; B. Godey; D. Pederzoli; K-P. Wiedmann; N. Hennings; C. Klarmann; P. Chan; C. Halliburton; J. Tsuchiya; T. Koyama; I.I. Skorobogatykh; B. Weitz; H. Oh; M. Ewing; J. Newton; Y. Lee; L. Fei; C. Rong Chen
4a - Articolo in atti di congresso
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/957804
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