Despite the Financial Fair Play Regulations introduced by Uefa, many European professional soccer teams still keep reporting repeated financial losses: they continue to spend 30% more than they generate (Deloitte, 2013). What clearly emerges is the wider inflationary impact of clubs’ spending on players’ salaries. In order to improve their economic and financial sustainability, many teams in recent years began to invest in young talent development programs. The aim is to identify promising youngsters and to provide them with technical skills and tactical knowledge at an early age. Thus the clubs enable financial resources to be saved. The importance of talent scouting as a crucial mechanism for recruiting the best performers for professional teams is well known both in the sport science (Abbott et al., 2005; Durand-Bush, Salmela, 2001) and in the sport management literature (Brady et al., 2008; Taylor, Doherty, McGraw, 2008). However, there is still a lack of scientific knowledge about the role and impact of advanced technologies on the scouting process, while only empirical evidence and press releases enlighten the opportunities of using new technologies for data collection and information sharing about athletes (Carnevale Maffè, Padovani, 2014). Nowadays new media platforms make faster and more tactical the way to analyse players’ performance. Moreover, social media provide for athletes the possibility to display their own technical profile by uploading online data, statistics, images and video. Supporters as well are involved in the process, by making comments and “likes” about players and team thus enhancing the brand image and awareness of an athlete or a club. The research’s hypothesis to be assessed is if and how professional soccer teams that are engaged heavily in scouting, are using new media and social media to provide technical skills’ knowledge management, selection of new talent players, supply management and team promotion.
The use of new media for recruiting young new players: the ‘social’ talent scouting / Elena Radicchi; Patrizia Zagnoli. - ELETTRONICO. - (2014), pp. 1-2. (Intervento presentato al convegno World Association Sport Management Inaugural Conference "Bridging the Gap in Sport Management Globally" tenutosi a Madrid nel 1-2 Ottobre 2014).