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INTERNATIONAL TRENDS IN WINE BUSINESS GLOBALIZATION: THERELATIONSHIP BETWEEN CAPITAL STRUCTURE, THE BUSINESS GROWTH ANDTHE PROFITABILITY. A COMPARED ANALYSIS BETWEEN THE ITALIAN PRIVATECOMPANIES AND THE COMPANIES LISTED IN THE INTERNATIONAL STOCKMARKETS
2010 Montezemolo S.C.; Pucci T.; Devigili L.
MARKETING IMPRENDITORIALE, GESTIONE DEGLI INTANGIBLES E COMPETITIVITÀ. UN’ANALISI NEL SETTORE DELL’ABBIGLIAMENTO INFANTILE
2011 PUCCI T.; SIMONI C.; ZANNI L.
Country of origin effect, brand image and retail management for the exploitation of ‘Made in Italy’ in China
2012 T. Pucci; C. Simoni; L. Zanni
The impact of country image and country-of-origin on the willingness to pay a premium price for fashion products: A cross-national analysis on developing countries
2015 Pucci, T.; Casprini, E.; Guercini, S; Zanni, L.
Consumer wine perceptions in the brand origin framework: the role of product market value
2016 Monica, Faraoni; Tommaso, Pucci; Lorenzo, Zanni; Samule, Rabino
Willingness to Pay for a Regional Wine Brand
2016 Pucci, Tommaso; Faraoni, Monica; Rabino, Samuel; Zanni, Lorenzo
Branding your identity online! The importance of the family dimension for Italian family wine businesses’ foreign turnover
2020 FARAONI, MONICA; DEVIGILI, MATTEO; CASPRINI, ELENA; PUCCI, TOMMASO; ZANNI, LORENZO
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