ZANNI, LORENZO
ZANNI, LORENZO
Scienze aziendali (attivo dal 31/01/1985 al 31/12/2012)
Branding your identity online! The importance of the family dimension for Italian family wine businesses’ foreign turnover
2020 FARAONI, MONICA; DEVIGILI, MATTEO; CASPRINI, ELENA; PUCCI, TOMMASO; ZANNI, LORENZO
Consumer wine perceptions in the brand origin framework: the role of product market value
2016 Monica, Faraoni; Tommaso, Pucci; Lorenzo, Zanni; Samule, Rabino
Country of origin effect, brand image and retail management for the exploitation of ‘Made in Italy’ in China
2012 T. Pucci; C. Simoni; L. Zanni
Does brand market value affect consumer perception of brand origin in the purchasing process? The case of Tuscan wines
2017 Faraoni, Monica; Pucci, Tommaso; Rabino, Samuel; Zanni, Lorenzo
MARKETING IMPRENDITORIALE, GESTIONE DEGLI INTANGIBLES E COMPETITIVITÀ. UN’ANALISI NEL SETTORE DELL’ABBIGLIAMENTO INFANTILE
2011 PUCCI T.; SIMONI C.; ZANNI L.
Measuring the relationship between marketing assets, intellectual capital and firm performance
2015 Tommaso Pucci; Christian Simoni; Lorenzo Zanni
Modelli di business e strategie di marketing nelle medie imprese. La gestione della crisi tra continuità e cambiamento
2013 Tommaso Pucci; Christian Simoni; Lorenzo Zanni
One country, multiple country-related effects: An international comparative analysis among emerging countries on Italian fashion products
2017 Pucci, Tommaso; Casprini, Elena; Guercini, Simone; Zanni, Lorenzo
The impact of country image and country-of-origin on the willingness to pay a premium price for fashion products: A cross-national analysis on developing countries
2015 Pucci, T.; Casprini, E.; Guercini, S; Zanni, L.
Uno, dieci, cento, effetti “Made in”.Evidenze empiriche da un’analisi comparata internazionale
2013 Simone Guercini; Tommaso Pucci; Christian Simoni; Lorenzo Zanni
Willingness to Pay for a Regional Wine Brand
2016 Pucci, Tommaso; Faraoni, Monica; Rabino, Samuel; Zanni, Lorenzo