Improving new product development in the fashion industry through product lifecycle management: A descriptive analysis

New product development represents a core process within the fashion industry: it is a knowledge-intensive set of tasks that needs to be improved in order to enhance a company's competitive advantage. In this context, through product lifecycle management (PLM) product data are shared amongst the various actors and processes in the different phases of the product lifecycle. A descriptive exploratory research allows the authors to recognise the importance of PLM in the fashion industry, after an in-depth analysis of the existing literature. PLM includes modules supporting many industry-specific processes, reducing time-to-market, lead times and inventory. It is not just a product centric lifecycle-oriented business model, but it also represents a strategic approach that is spreading in the recent years also in a complex industry, as that of fashion.