The aim of this paper is to present some reflections on a phenomenon that seems to be unexplored in the international management literature: the international expansion of manufacturing small and medium sized enterprises (SMEs) through the opening of retail outlets in foreign countries.

Retail stores openings as a market entry strategy for SMEs. Empirical evidence in the Italian fashion industry / Guercini, S.; Runfola, A.. - ELETTRONICO. - (2015), pp. 141-144. (Intervento presentato al convegno Business System Laboratory, 3rd International Symposium tenutosi a Perugia nel 21-23 January).

Retail stores openings as a market entry strategy for SMEs. Empirical evidence in the Italian fashion industry

GUERCINI, SIMONE;
2015

Abstract

The aim of this paper is to present some reflections on a phenomenon that seems to be unexplored in the international management literature: the international expansion of manufacturing small and medium sized enterprises (SMEs) through the opening of retail outlets in foreign countries.
2015
Advances in Business Management. Towards systemic approach
Business System Laboratory, 3rd International Symposium
Perugia
21-23 January
Guercini, S.; Runfola, A.
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/1012817
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