The aim of this paper is to present some reflections on a phenomenon that seems to be unexplored in the international management literature: the international expansion of manufacturing small and medium sized enterprises (SMEs) through the opening of retail outlets in foreign countries.
Retail stores openings as a market entry strategy for SMEs. Empirical evidence in the Italian fashion industry / Guercini, S.; Runfola, A.. - ELETTRONICO. - (2015), pp. 141-144. (Intervento presentato al convegno Business System Laboratory, 3rd International Symposium tenutosi a Perugia nel 21-23 January).
Retail stores openings as a market entry strategy for SMEs. Empirical evidence in the Italian fashion industry
GUERCINI, SIMONE;
2015
Abstract
The aim of this paper is to present some reflections on a phenomenon that seems to be unexplored in the international management literature: the international expansion of manufacturing small and medium sized enterprises (SMEs) through the opening of retail outlets in foreign countries.
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