GUERCINI, SIMONE
GUERCINI, SIMONE
Scienze per l'Economia e l'Impresa
A Black Swan in the district? An IMP perspective on immigrant entrepreneurship and changes in industrial districts
2016 Milanesi Matilde; Guercini Simone; Waluszewski Alexandra
A combined approach to the study of the multi vocal nature of the brand
2018 Ranfagni Silvia, Milanesi Matilde, Guercini Simone
A radical constructivist approach to boundaries in business network research
2020 Guercini S.; Medlin C.J.
A resource network view of relationship beginning: A case analysis in the mechanical industry
2012 Perna A.; Runfola A.; Guercini S.; Gregori G.L.
A strategic supply chain approach: consortium marketing in the Italian leatherwear sector
2012 S.Guercini; A.G.Woodside
Acquisti e cliente business
2019 Guercini Simone; Tunisini Annalisa
Actors’ roles in interaction and innovation in local systems: A conceptual taxonomy
2015 Guercini, Simone; Runfola, Andrea
Adapting business models in buyer-seller relationships: paradoxes in the fast fashion supply chain
2021 Guercini S.; Runfola A.
ADOPTION AND SCOPE OF HEURISTICS IN FASHION BUSINESS TO BUSINESS MARKETING AN EXPORATIVE CASE RESEARCH
2017 Guercini, Simone
Alternative di acquisto e negoziazione acquirente/fornitore. Alternative a confronto
2007 S.Guercini; A.Runfola
An interdisciplinary method for brand association research
2014 Ranfagni Silvia.; Guercini Simone.; Crawford Belinda Camiciottoli
An interdisciplinary method for brand association research (forthcoming)
2012 S.Ranfagni; S.Guercini; B.Crawford Camiciottoli
An online research approach for a dual perspective analysis of brand associations in art museums
2022 Ranfagni S.; Milanesi M.; Guercini S.
An online research approach to investigate consumers’ perception of museum brands: the case of Opera di Santa Maria del Fiore
2019 Silvia Ranfagni, Matilde Milanesi, Simone Guercini
Animating business relationships through community social capital: an insight into conviviality
2022 Guercini S.; Ranfagni S.
Aspetti e forme di integrazione di filiera nella distribuzione del tessile/abbigliamento
2005 S.Guercini; S.Ranfagni; A.Runfola
Aspetti e forme di integrazione di filiera nella distrubuzione tessile-abbigliamento
2003 S.Guercini; S.Ranfagni; A.Runfola
Attività di marketing territoriale per la valorizzazione dei centri storici minori: il caso Bibbiena
2003 A.Burresi; S.Guercini; S.Ranfagni; R.Donvito; A.Runfola
Best practices del marketing territoriale britannico: un contributo al territorio provinciale fiorentino
2007 S.Guercini; et al.
Beyond appearances: the hidden meanings of sustainable luxury
2016 Ranfagni, Silvia; Guercini, Simone