“Yes for sharing, no for teaching!”: Social Media in academic practices

This study aims at providing empirical evidence on how higher education scholars are using Social Media for personal, teaching and professional purposes. A survey tool was addressed to the entire Italian academic staff, with a response rate of 10.5% corresponding to 6139 responses. The study takes into account a number of socio-demographic variables such as gender, age, numbers of years of teaching, academic title, and academic discipline. It also explores the relationship between the different kinds of use, the relationship between frequency of use of Social Media and online and/or blended teaching, as well as the use of institutional e-learning systems. The results show that Social Media use is still rather limited and restricted and that the variable most associated with frequency of use is scientific discipline. In addition, age and seniority seem to influence the adoption of Social Media. The results also revealed that frequency of personal use is mostly associated with the frequency of professional use more than with the frequency of teaching use. They also show that prior experience with e-learning or blended learning is greatly associated with Social Media use. Overall, the study emphasises a generally more favourable attitude towards personal sharing and connecting with peers in professional networks rather than integrating these devices into their teaching practices.