This paper aims to investigate how new mobile technologies can be used by companies in order to communicate, influencing the consumers’ attitude toward the product and their willingness to buy.
QRCode: what contents? A focus on wine industry / Acuti, D.; Mazzoli, V.; Donvito, R.; Aiello, G.. - ELETTRONICO. - (2016), pp. 1-5. (Intervento presentato al convegno MARKETING & RETAIL NEI MERCATI CHE CAMBIANO).
QRCode: what contents? A focus on wine industry
ACUTI, DILETTA;MAZZOLI, VALENTINA;DONVITO, RAFFAELE;AIELLO, GAETANO
2016
Abstract
This paper aims to investigate how new mobile technologies can be used by companies in order to communicate, influencing the consumers’ attitude toward the product and their willingness to buy.
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