MAZZOLI, VALENTINA
MAZZOLI, VALENTINA
A comprehensive examination of digital retailing: A text-mining review and research agenda
2024 Schweiger, Elisa B.; Vannucci, Virginia; Mazzoli, Valentina; Grazzini, Laura; Roggeveen, Anne L.; Grewal, Dhruv; Donvito, Raffaele; Aiello, Gaetano
A Deep Dive into Consumer-Influencer Parasocial Relationships: An Analysis of Dynamic Trajectories
2025 Valentina Mazzoli, Lia Zarantonello, Laura Grazzini, Soulaima Mouawad
An instagram content analysis for city branding in London and Florence
2018 Acuti D., Mazzoli V., Donvito, R., Chan P
Balancing Act: The Impact of Product-Oriented Sustainability Information on Consumer Responses
2024 Laura Grazzini, Valentina Mazzoli, Aulona Ulqinaku
Brand e trasgressioni: le principali conseguenze nella comunicazione sui social media
2021 Mazzoli V., Zarantonello L., Donvito R.
Brand Engagement into Self-Concept and Culture: a Bibliometric and Thematic Review for a Future Research Agenda
2023 Nechaeva Olga, Mazzoli Valentina, Donvito Raffaele
Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships
2024 Valentina Mazzoli, Raffaele Donvito, Lia Zarantonello
Can Beauty Save the World? A Multimethod Analysis of Regulatory Focus Appeals in Climate Change Advertising
2026 Mazzoli, Valentina; Nechaeva, Olga; Dasmi, Costanza; Donvito, Raffaele
Celebrity endorsement negative publicity: Explaining consumers’ reactions to the decision to drop or stay with the offensive celebrity endorser
2022 Valentina Mazzoli, Laura Grazzini, Raffaele Donvito, Lia Zarantonello
Consumers’ Reaction to Brands Political Activity
2019 Valentina Mazzoli, Laura Grazzini, Diletta Acuti, Raffaele Donvito
CSR communication in retail using QR Code
2020 Aiello G., Donvito R., Dasmi C., Acuti D., Mazzoli V.
Customers’ Willingness to Disclose Personal Information throughout theCustomer Purchase Journey in Retailing: The Role of Perceived Warmth
2020 Gaetano Aiello; Raffaele Donvito; Diletta Acuti; Laura Grazzini; Valentina Mazzoli; Virginia Vannucci; Giampaolo Viglia
Defining potential research directions of brand engagement into self-concept: consumer’ cultural dimensions perspective
2021 mazzoli valentina; Nechaeva Olga
Digital Product Passport as a Transparency Tool for Sustainable Fashion Retailing: Benefits, Barriers, and Strategic Implications
2026 Fani V.; Mazzoli V.; Confente I.; Bandinelli R.
Digital Retailing: An Abstract for Preliminary Results of a Systematic Literature Review
2018 Vannucci Virginia; Mazzoli Valentina; Donvito Raffaele; Aiello Gaetano
Do you really feel a superhero? antecedents and consequences of brand engagement in self concept
2017 mazzoli valentina, acuti diletta, donvito raffaele
Exclusivity versus Accessibility: can social media represent an opportunity for luxury brands in Italy?
2015 Aiello, G.; Donvito, R. .; Acuti, D.; Mazzoli, V.
Fashion #MadeinItaly: What do you mean?
2019 Mazzoli V.; Acuti D.; Magherini L.; Bandinelli R.; Donvito R.; Floriani D.E.
Fashion luxury brands through online brand associations
2016 Aiello, G; Donvito, R; Mazzoli, V; Grazzini, L.
How sustainability shapes consumer preferences on special occasions
2024 Costanza Dasmi; Diletta Acuti; Valentina Mazzoli; Raffaele Donvito;