MAZZOLI, VALENTINA
MAZZOLI, VALENTINA
Scienze per l'Economia e l'Impresa
An instagram content analysis for city branding in London and Florence
2018 Acuti D., Mazzoli V., Donvito, R., Chan P
Brand e trasgressioni: le principali conseguenze nella comunicazione sui social media
2021 Mazzoli V., Zarantonello L., Donvito R.
Brand Engagement into Self-Concept and Culture: a Bibliometric and Thematic Review for a Future Research Agenda
2023 Nechaeva Olga, Mazzoli Valentina, Donvito Raffaele
Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships
2024 Valentina Mazzoli, Raffaele Donvito, Lia Zarantonello
Consumers’ Reaction to Brands Political Activity
2019 valentina mazzoli, laura grazzini, diletta acuti, raffaele donvito
CSR communication in retail using QR Code
2020 Aiello G., Donvito R., Dasmi C., Acuti D., Mazzoli V.
Customers’ Willingness to Disclose Personal Information throughout theCustomer Purchase Journey in Retailing: The Role of Perceived Warmth
2020 Gaetano Aiello; Raffaele Donvito; Diletta Acuti; Laura Grazzini; Valentina Mazzoli; Virginia Vannucci; Giampaolo Viglia
Defining potential research directions of brand engagement into self-concept: consumer’ cultural dimensions perspective
2021 mazzoli valentina; Nechaeva Olga
Digital Retailing: An Abstract for Preliminary Results of a Systematic Literature Review
2018 Vannucci Virginia; Mazzoli Valentina; Donvito Raffaele; Aiello Gaetano
Do you really feel a superhero? antecedents and consequences of brand engagement in self concept
2017 mazzoli valentina, acuti diletta, donvito raffaele
Exclusivity versus Accessibility: can social media represent an opportunity for luxury brands in Italy?
2015 Aiello, G.; Donvito, R. .; Acuti, D.; Mazzoli, V.
Fashion #MadeinItaly: What do you mean?
2019 Mazzoli V.; Acuti D.; Magherini L.; Bandinelli R.; Donvito R.; Floriani D.E.
Fashion luxury brands through online brand associations
2016 Aiello, G; Donvito, R; Mazzoli, V; Grazzini, L.
How sustainability shapes consumer preferences on special occasions
2024 Costanza Dasmi; Diletta Acuti; Valentina Mazzoli; Raffaele Donvito;
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions
2023 Gabriele Pizzi, Virginia Vannucci, Valentina Mazzoli, Raffaele Donvito
IL RAPPORTO TRA MARCA E “MADE IN” NELLA VALORIZZAZIONE DEI PROCESSI DI SVILUPPO INTERNAZIONALE: GLI ESITI DI UNA CASE ANALYSIS RELATIVA A POLTRONA FRAU
2014 G. Aiello; R. Donvito; L. Grazzini; V. Mazzoli
Leveraging organizations’ political activity for consumer engagement
2017 Mazzoli, Valentina; Grazzini, Laura; Sassetti, Sara; Lombardi, Sara
Luxury and Twitter: an issue of the right words
2019 Mazzoli V.; Grazzini L.; Donvito R.; Aiello G.
L’omnicanalità come intersezione tra canali distributivi e tecnologie digitali: risultati di una revisione concettuale della letteratura
2020 Aiello G., Donvito R., Grazzini L., Mazzoli V., Vannucci V.
Measuring customer engagement on social media: towards a more qualitative and comprehensive approach
2021 Boujena, O, Godey, B., Ulrich, I., Manthiou, A., Pederzoli, D., Donvito, R., Aiello, G., Mazzoli, V.