Digital Retailing: An Abstract for Preliminary Results of a Systematic Literature Review

A growing body of research has emerged on digital retailing due to the introduction and rapid spread of technologies that changed the retail settings. This systematic review of the literature aims to identify, classify and analyse the main current research fields on digital retailing of tangible goods. The authors conducted a content analysis using NVivo software and defined six clusters of research fields. This paper is a work in progress, presenting in the first section the theoretical background about digital retailing, in the second the methodology adopted for conducting the systematic literature review and finally, the preliminary results of the study.