https://doi.org/10.15444/GFMC2021.07.03.02
Defining potential research directions of brand engagement into self-concept: consumer’ cultural dimensions perspective / mazzoli valentina; Nechaeva Olga. - ELETTRONICO. - (2021), pp. 0-0. (Intervento presentato al convegno 2021 Global Fashion Management Conference at Seoul).
Defining potential research directions of brand engagement into self-concept: consumer’ cultural dimensions perspective
mazzoli valentina;Nechaeva Olga
2021
Abstract
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