https://doi.org/10.15444/GFMC2021.07.03.02

Defining potential research directions of brand engagement into self-concept: consumer’ cultural dimensions perspective / mazzoli valentina; Nechaeva Olga. - ELETTRONICO. - (2021), pp. 0-0. ((Intervento presentato al convegno 2021 Global Fashion Management Conference at Seoul.

Defining potential research directions of brand engagement into self-concept: consumer’ cultural dimensions perspective

mazzoli valentina;Nechaeva Olga
2021

Abstract

https://doi.org/10.15444/GFMC2021.07.03.02
2021 Global Fashion Management Conference at Seoul (Virtual conference
2021 Global Fashion Management Conference at Seoul
mazzoli valentina; Nechaeva Olga
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2158/1281323
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