NECHAEVA, OLGA
NECHAEVA, OLGA
Scienze per l'Economia e l'Impresa
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Brand Engagement into Self-Concept and Culture: a Bibliometric and Thematic Review for a Future Research Agenda
2023 Nechaeva Olga, Mazzoli Valentina, Donvito Raffaele
Defining potential research directions of brand engagement into self-concept: consumer’ cultural dimensions perspective
2021 mazzoli valentina; Nechaeva Olga
Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions.
2024 Nechaeva, O., Dasmi, C., Mazzoli, V., Vannucci, V., & Donvito, R.
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| Brand Engagement into Self-Concept and Culture: a Bibliometric and Thematic Review for a Future Research Agenda | 2023 | Nechaeva Olga, Mazzoli Valentina, Donvito Raffaele | |
| Defining potential research directions of brand engagement into self-concept: consumer’ cultural dimensions perspective | 2021 | mazzoli valentina; Nechaeva Olga | |
| Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions. | 2024 | Nechaeva, O., Dasmi, C., Mazzoli, V., Vannucci, V., & Donvito, R. |