NECHAEVA, OLGA
NECHAEVA, OLGA
Scienze per l'Economia e l'Impresa
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Risultati 1 - 5 di 5 (tempo di esecuzione: 0.014 secondi).
Brand Engagement into Self-Concept and Culture: a Bibliometric and Thematic Review for a Future Research Agenda
2023 Nechaeva Olga, Mazzoli Valentina, Donvito Raffaele
Can Beauty Save the World? A Multimethod Analysis of Regulatory Focus Appeals in Climate Change Advertising
2026 Mazzoli, Valentina; Nechaeva, Olga; Dasmi, Costanza; Donvito, Raffaele
Defining potential research directions of brand engagement into self-concept: consumer’ cultural dimensions perspective
2021 mazzoli valentina; Nechaeva Olga
Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions.
2025 Nechaeva, O., Dasmi, C., Mazzoli, V., Vannucci, V., & Donvito, R.
WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions
2023 Dasmi, Costanza; Nechaeva, Olga; Aiello, Gaetano
| Titolo | Data di pubblicazione | Autore(i) | File |
|---|---|---|---|
| Brand Engagement into Self-Concept and Culture: a Bibliometric and Thematic Review for a Future Research Agenda | 2023 | Nechaeva Olga, Mazzoli Valentina, Donvito Raffaele | |
| Can Beauty Save the World? A Multimethod Analysis of Regulatory Focus Appeals in Climate Change Advertising | 2026 | Mazzoli, Valentina; Nechaeva, Olga; Dasmi, Costanza; Donvito, Raffaele | |
| Defining potential research directions of brand engagement into self-concept: consumer’ cultural dimensions perspective | 2021 | mazzoli valentina; Nechaeva Olga | |
| Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions. | 2025 | Nechaeva, O., Dasmi, C., Mazzoli, V., Vannucci, V., & Donvito, R. | |
| WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions | 2023 | Dasmi, Costanza; Nechaeva, Olga; Aiello, Gaetano |