This research aims to analyse the potential impact of new technologies on the shopping experience with particular reference to the shopping values (utilitarian and/or hedonistic).
The Influence of New Technologies on Shopping Values: an Exploratory Research at a Retail Level / Aiello, Gaetano; Donvito, Raffaele; Vannucci, Virginia. - ELETTRONICO. - (2016), pp. 1-6. (Intervento presentato al convegno XIII SIMktg Conference. MARKETING & RETAIL NEI MERCATI CHE CAMBIANO).
The Influence of New Technologies on Shopping Values: an Exploratory Research at a Retail Level
AIELLO, GAETANO;DONVITO, RAFFAELE;VANNUCCI, VIRGINIA
2016
Abstract
This research aims to analyse the potential impact of new technologies on the shopping experience with particular reference to the shopping values (utilitarian and/or hedonistic).
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