This article deals with this literature gap, particularly analysing two pricing strategies that appear very interesting in the luxury market because they apparently seem in contrast with the nature of luxury pricing: price lining and odd even price.
Price Lining and Odd Even Price Strategy in the Luxury Fashion Market: the Results of an Exploratory Research / Aiello, G.; Donvito, R.; Vannucci, V.. - ELETTRONICO. - (2016), pp. 1-12. (Intervento presentato al convegno 2016 MONACO SYMPOSIUM ON LUXURY Emerging Challenges in Luxury Marketing).
Price Lining and Odd Even Price Strategy in the Luxury Fashion Market: the Results of an Exploratory Research
AIELLO, GAETANO;DONVITO, RAFFAELE;VANNUCCI, VIRGINIA
2016
Abstract
This article deals with this literature gap, particularly analysing two pricing strategies that appear very interesting in the luxury market because they apparently seem in contrast with the nature of luxury pricing: price lining and odd even price.
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