Extreme luxury fashion: business model and internationalization process

The paper is structured as follows: in next section, we present a literature review based on two main pillars. First of all we present the literature on the business model concept and how internationalization is included in such literature; secondly, we focus on the internationalization process of the firm stressing the constructs of liabilities and distances and how they have emerged and analysed in the international business (IB) literature. The aim of this section is to provide a change of perspective in IB studies, from a problem-focused view of diversity to a potentially positive outcomes of differences and distances, or, in other words, from liabilities to assets for the internationalizing firm. Seeing a growing international trade in luxury goods with high distance between countries (old industrialized countries and advanced countries) the paper argues how distances can be more an asset than a liability for the success of a specific business model.