This paper deals with cross border acquisitions by emerging markets firms in advanced countries. The paper discusses to what extent motivations and potential synergies between companies involved in this particular type of acquisitions are specific. The paper presents the results of the case study of an acquisition, the one of a Chinese company acquiring an Italian company in the luxury yachting industry. The contribution of the paper is twofold. First, it investigates a growing phenomenon that seems to be still under studied within the international management literature, emerging market firms (EMFs) buying advanced market firms (AMFs). Second, it considers a peculiar empirical field, the Italian luxury yachting industry. The paper ends with the main results of the research that point out how two main factors may be related to the acquisition of AFMs by EMFs: learning and legitimization. These factors play a significant role in activating synergies between the two companies involved in this type of cross-border acquisition. The paper discusses these preliminary findings and proposes some tentative explanations.

What does happen when Chinese speak Italian? A cross-border acquisition case in the Italian luxury yachting industry / Guercini, S.; Runfola, A.. - STAMPA. - (2016), pp. 1-24. (Intervento presentato al convegno 25th ANNUAL CIMaR CONFERENCE CONSORTIUM FOR INTERNATIONAL MARKETING RESEARCH JUNE 17-20, 2016 XI’AN, CHINA).

What does happen when Chinese speak Italian? A cross-border acquisition case in the Italian luxury yachting industry

Guercini, S.;Runfola, A.
2016

Abstract

This paper deals with cross border acquisitions by emerging markets firms in advanced countries. The paper discusses to what extent motivations and potential synergies between companies involved in this particular type of acquisitions are specific. The paper presents the results of the case study of an acquisition, the one of a Chinese company acquiring an Italian company in the luxury yachting industry. The contribution of the paper is twofold. First, it investigates a growing phenomenon that seems to be still under studied within the international management literature, emerging market firms (EMFs) buying advanced market firms (AMFs). Second, it considers a peculiar empirical field, the Italian luxury yachting industry. The paper ends with the main results of the research that point out how two main factors may be related to the acquisition of AFMs by EMFs: learning and legitimization. These factors play a significant role in activating synergies between the two companies involved in this type of cross-border acquisition. The paper discusses these preliminary findings and proposes some tentative explanations.
2016
25th ANNUAL CIMaR CONFERENCE CONSORTIUM FOR INTERNATIONAL MARKETING RESEARCH JUNE 17-20, 2016 XI’AN, CHINA
25th ANNUAL CIMaR CONFERENCE CONSORTIUM FOR INTERNATIONAL MARKETING RESEARCH JUNE 17-20, 2016 XI’AN, CHINA
Guercini, S.; Runfola, A.
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/1104701
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