Value-Scope-Price: Design and Pricing of Advanced Service Offerings Based on Customer Value

This chapter provides the reader with a structured guide to design and price product-service systems. We integrate service design thinking, service science, and marketing to develop a step-by-step framework that helps to: (1) focus on the problem and value expectations; (2) define the scope of the product-service system; and (3) set a price based on customer value and market benchmarks. This approach has advantages as it helps to define the objective and scope of the product-service system in a way that is consistent with the customer’s problems.