Unconventional entrepreneurship

The present article, which opens this special issue, focuses on unconventional forms of entrepreneurship not captured sufficiently by current theory. Changes in society and escalating economic difficulties have led to a mutation in entrepreneurship, driven less by conventional professional interest and more by passion, a new paradigm that in turn has opened the door to an unconventional approach to entrepreneurship. We here seek to discern the main elements that help define the unconventional entrepreneur, including 1) the role that passion plays, notably in the pursuit of leisure and adventure; 2) the important role of tribes before, during, and after entrepreneurial creation; and 3) liquid society as a cause of the identity crisis and a factor of the quest for entrepreneurial recognition. Lastly, we discuss the possibility of this unconventional entrepreneur being part of a type of governmentality as a perfect example of neoliberal alienation.