In this work we propose an innovative approach for the analysis of consumers’ preferences for coffee consumption by integrating a choice experiment with a consumer sensory test and chemical analyses (caffeine and antioxidants by HPLC). The same choice experiment has been administered in two consecutive time occasions, e.g. before and after the sensory test (including a descriptive illustration by an expert), in order to analyze the role of tasting in guiding the consumers’ preferences. All these elements, e.g. the attributes involved in the choice experiment, the scores obtained for each coffee through the sensory tests and the HPLC analyses, are analyzed through Random Utility Models.

Consumers’ Preferences for Coffee Consumption: a Choice Experiment including Organoleptic Characteristics and Chemical Analyses / Berni R., Nikiforova D. Nedka, Pinelli P.. - ELETTRONICO. - (2018), pp. 1475-1481. (Intervento presentato al convegno 49th Riunione Scientifica della SIS tenutosi a Palermo nel 20-22 Giugno 2018).

Consumers’ Preferences for Coffee Consumption: a Choice Experiment including Organoleptic Characteristics and Chemical Analyses

Berni R.
Membro del Collaboration Group
;
Pinelli P.
Membro del Collaboration Group
2018

Abstract

In this work we propose an innovative approach for the analysis of consumers’ preferences for coffee consumption by integrating a choice experiment with a consumer sensory test and chemical analyses (caffeine and antioxidants by HPLC). The same choice experiment has been administered in two consecutive time occasions, e.g. before and after the sensory test (including a descriptive illustration by an expert), in order to analyze the role of tasting in guiding the consumers’ preferences. All these elements, e.g. the attributes involved in the choice experiment, the scores obtained for each coffee through the sensory tests and the HPLC analyses, are analyzed through Random Utility Models.
2018
Book of Short Papers SIS 2018
49th Riunione Scientifica della SIS
Palermo
20-22 Giugno 2018
Berni R., Nikiforova D. Nedka, Pinelli P.
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Utilizza questo identificatore per citare o creare un link a questa risorsa: https://hdl.handle.net/2158/1147754
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