An innovative approach to estimate the alignment between company-defined and consumer-perceived green brand associations in virtual settings by integrating linguistic tools with log-linear models
An Integrated Approach For Measuring Matching And Strength In Green Brand Associations Through Text-Mining Techniques And Log-Linear Models / Ranfagni, Silvia; Nikiforova, Nedka Dechkova. - ELETTRONICO. - (2018), pp. 1-1. (Intervento presentato al convegno ENBIS Spring Meeting 2018 tenutosi a Firenze nel 04/06-06/06/2019).
An Integrated Approach For Measuring Matching And Strength In Green Brand Associations Through Text-Mining Techniques And Log-Linear Models
Ranfagni, Silvia
;Nikiforova, Nedka Dechkova
2018
Abstract
An innovative approach to estimate the alignment between company-defined and consumer-perceived green brand associations in virtual settings by integrating linguistic tools with log-linear models
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