RANFAGNI, SILVIA

RANFAGNI, SILVIA  

Scienze per l'Economia e l'Impresa  

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Titolo Data di pubblicazione Autore(i) File
A combined approach to the study of the multi vocal nature of the brand 2018 Ranfagni Silvia, Milanesi Matilde, Guercini Simone
A research approach to combine brand alignment with social engagement: an insight into online fashion communities 2020 CLAUDIO BECAGLI, SILVIA RANFAGNI, MONICA FARAONI
A store driven luxury fashion omni-channel retailer: emerging practices from Luisaviaroma 2020 Silvia Ranfagni; Danio Berti
An Integrated Approach For Measuring Matching And Strength In Green Brand Associations Through Text-Mining Techniques And Log-Linear Models 2018 Ranfagni, Silvia; Nikiforova, Nedka Dechkova
An integrated approach to estimate brand association matching and strength in virtual settings 2020 Rossella Berni, Nedka D. Nikiforova, Silvia Ranfagni
An interdisciplinary method for brand association research 2014 Ranfagni Silvia.; Guercini Simone.; Crawford Belinda Camiciottoli
An interdisciplinary method for brand association research (forthcoming) 2012 S.Ranfagni; S.Guercini; B.Crawford Camiciottoli
An online research approach for a dual perspective analysis of brand associations in art museums 2022 Ranfagni S.; Milanesi M.; Guercini S.
An online research approach to investigate consumers’ perception of museum brands: the case of Opera di Santa Maria del Fiore 2019 Silvia Ranfagni, Matilde Milanesi, Simone Guercini
Animating business relationships through community social capital: an insight into conviviality 2021 Guercini S.; Ranfagni S.
Aspetti e forme di integrazione di filiera nella distribuzione del tessile/abbigliamento 2005 S.Guercini; S.Ranfagni; A.Runfola
Aspetti e forme di integrazione di filiera nella distrubuzione tessile-abbigliamento 2003 S.Guercini; S.Ranfagni; A.Runfola
Attività di marketing territoriale per la valorizzazione dei centri storici minori: il caso Bibbiena 2003 A.Burresi; S.Guercini; S.Ranfagni; R.Donvito; A.Runfola
Autenticità e Imprenditorialità. Il tempo come risorsa 2018 Ranfagni, Silvia
Barriers to social enterprises' adoption of social media marketing in developing countries 2021 Wilson Ozuem, MD Islam, Silvia Ranfagni, Chuma Osuchukwu
BE SOCIAL AND BE TUNED EVALUATE YOUR BRANDS IN ONLINE COMMUNITIES 2017 Ranfagni, Silvia; Faraoni, Monica
Beyond appearances: the hidden meanings of sustainable luxury 2016 Ranfagni, Silvia; Guercini, Simone
Beyond the "Made in" effect: authenticity as the joining force of branding and organizational values in international pathways 2017 Ranfagni, Silvia; Runfola, Andrea; Ranfagni, Silvia
Beyond the appearances: the hidden meanings of sustainable luxury 2016 Ranfagni, S.; Guercini, S.
BRAND AUTHENTICITY AND CREDIBILITY IN CELEBRITY ENDORSED ADVERTISING: EVIDENCE FROM ITALY 2020 Silvia Ranfagni, Claudio Becagli, Lamberto Zollo, Riccardo Rialti, Sukki Yoon