The aims of this research are to understand to what extent and how the concept of “style” is used by researchers and professionals involved in the wine business and to identify how the concept of “wine style” can be approached both in research and practice.
A Question of Style. An Analysis on the Use of the Concept of Style in the Wine Industry / Vincenzo Zampi; Silvia Ranfagni; Cosimo Gallo. - ELETTRONICO. - (2022), pp. 1-18. (Intervento presentato al convegno 13th International Conference of the Academy of Wine Business Research).
A Question of Style. An Analysis on the Use of the Concept of Style in the Wine Industry
Vincenzo Zampi;Silvia Ranfagni;
2022
Abstract
The aims of this research are to understand to what extent and how the concept of “style” is used by researchers and professionals involved in the wine business and to identify how the concept of “wine style” can be approached both in research and practice.
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