The paper describes the main barriers that social enterprises have to face to adopt social media in developing countries.

Barriers to social enterprises' adoption of social media marketing in developing countries / Wilson Ozuem, MD Islam, Silvia Ranfagni, Chuma Osuchukwu. - In: INTERDISCIPLINARY JOURNAL OF ECONOMICS AND BUSINESS LAW. - ISSN 2047-8747. - ELETTRONICO. - (2021), pp. 1-53.

Barriers to social enterprises' adoption of social media marketing in developing countries

MD Islam
Membro del Collaboration Group
;
Silvia Ranfagni
Membro del Collaboration Group
;
2021

Abstract

The paper describes the main barriers that social enterprises have to face to adopt social media in developing countries.
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Wilson Ozuem, MD Islam, Silvia Ranfagni, Chuma Osuchukwu
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/2158/1287085
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