The paper describes the main barriers that social enterprises have to face to adopt social media in developing countries.
Barriers to social enterprises' adoption of social media marketing in developing countries / Wilson Ozuem, MD Islam, Silvia Ranfagni, Chuma Osuchukwu. - In: INTERDISCIPLINARY JOURNAL OF ECONOMICS AND BUSINESS LAW. - ISSN 2047-8747. - ELETTRONICO. - (2021), pp. 1-53.
Barriers to social enterprises' adoption of social media marketing in developing countries
MD IslamMembro del Collaboration Group
;Silvia RanfagniMembro del Collaboration Group
;
2021
Abstract
The paper describes the main barriers that social enterprises have to face to adopt social media in developing countries.
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