Validation of a low-cost EEG device in detecting neural correlates of social conformity

The study of conformity from a neurobiological point of view has interested many authors: among them, Shestakova and colleagues (2013) have showed how conformity can be assessed through the analysis of event related potentials (ERPs). More specifically, the P300 component of the ERP was shown to be sensitive to the behavioral adjustment that an individual makes when not agreeing with the majority of a group. Starting from these contributions, in the present study, the famous experiment of Solomon Asch [1] was replicated online. The experiment was conducted on a sample of university students, using an innovative and low-cost tool capable of recording the brain signal (a wireless headset equipped with fourteen electrodes, called Emotiv EPOC). The present research aims to demonstrate how cheap and little sensitive tools enable the detection of ERP components that characterize social conformity in an ecological context.